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The Importance Of Incoming Links And Reciprocal Links
by Tom Worsley
Building a web site is only the first step in a long process when
starting an online internet business. You need traffic to your web
site and the best way to get traffic is through incoming links from
other sites.
Incoming links come in a variety of forms. Some rank higher in
quality than others as far as the search engines are concerned. The
major search engines, Google included will rank your site higher in
their listings depending on the amount of quality incoming links you
have from other sites. At the time of writing this article it
appears that incoming links that do not require you to link back are
of better quality than reciprocal linking which does require you to
link back.
One of the ways to get quality incoming links to your site without
linking back is to submit your site to as many directories as you can.
The top 2 directories are Yahoo and the Open Directory Project. But
there are literally hundreds more directories that you can submit your
site to for free. You can find a few directories on my blog at the
following link. Submit Your Site To Directories.
Another way to get good quality incoming links without linking back is
to use and take part in as many discussion groups and forums as you can.
Make sure you us the signature feature and add a link to your website
using your targeted keywords in the signature. Each time you post in a
forum you will be leaving behind a link to your web site.
The next topic require a bit of work on your part but writing articles
like this one can create hundreds if not thousands of incoming links to
your web site. At the bottom of this article and all other articles that
I write I leave a bio or about the author section. In this section I
have links to my websites. I post these articles everywhere in article
databases and e–mail it to newsletter publishers in the hopes that they
will use my article in their newsletter and or web site. This is so
popular right now that the pros are saying if you are not doing it you
need to be. Writing articles is difficult at times but it’s well worth
the effort.
Next make sure you have a way for people to link back to you naturally.
Place a link on your site somewhere that says link to us and include
instructions on how they should link to you. If you have informative
content and update it regularly, people will link to your site
automatically.
Last but not least there is always reciprocal linking. Reciprocal links
require a link back to the site that is linking to you and as I
mentioned earlier these links do not carry as much weight as far as the
search engines are concerned. But reciprocal links are still a very
valuable advertising and search engine optimization technique that
should not be ignored. There are a couple rules that one should follow
when using reciprocal links. First make sure you have already added the
link to the other site before you ask for a link back. And make sure
your link page’s have no more than 50 links per page.When using any
of the above linking strategies it is very important that you use your
targeted key words in the link and not just your web site URL. The
search engines read the text between the tags to determine what your
site is all about. If your site is about green leopard frogs then you
should use green leopard frogs in your title and between the tags.
About the Author
Tom Worsley is a successful work from home Internet marketer and
independent representative for Strong Future International (SFI), Owner
and Webmaster for
http://kawarthapublishing.com
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