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Whats The Big Hurry
by Rick Hendershot, Marketing Bites
Quite often I get asked what the magic solution is for getting
better Google ranking. Sometimes the questions sound fairly naive,
something like this:
"I have recently established a site called wazooski.com and would
like to rank much higher in Google, Yahoo and MSN. Can you tell me
how to do this without spending a lot of money? Can I get into the
top 10 within 1 or 2 months?"
This is one of those "rookie" questions. Experienced marketers know
that predicting search engine rankings is always a hit or miss
affair. SEO practitioners who "guarantee" high search engine
rankings are making misleading claims, intended only to sell their
services.
Imagine how many sites within any competitive area are going after
those "top 10" rankings. Many of your competitors have been around
for a few years, so they have an established site with lots of
valuable content, steady traffic, and thousands of sites linking
into them. How can you expect just to throw up a site and within a
month or two walk away with a "top 10" position?
This is only possible within a narrowly defined, highly specialized
niche. Say for instance you are going to hold a Wazooski family
reunion next year, and want to use the internet to promote it.
Chances are a few well placed announcements scattered around 20 or
30 article sites, directories and blogs will generate enough search
engine activity to get you good positioning in the search engines.
Within a month or two you should get the number one spot for "Wazooski
family reunion", within the top 10 for "Wazooski", and possibly even
an honourable mention further down the list for "family reunion".
Using a blog or two will often speed this process up considerably.
The reason is pretty obvious: there is not a lot of competition for
"Wazooski family reunion". In fact you may be the only one competing
for that term. All you really need to do is get your site or your
announcements spidered and the chances are pretty good that you will
get a high ranking almost immediately.
But try this with a more competitive term and you are talking a
completely different game. Considering that most competitive terms
have thousands of sites chasing after that illusive "top 10"
ranking, you will be lucky to even get on the radar screen.
And trying to do it within a month or two is almost completely
unrealistic.
About the Author
Rick Hendershot publishes the
Linknet Advertising Network, a group
of more than 35 websites and blogs offering web owners advertising
and link opportunities.
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