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Cross linking is simply linking to other pages on your site. Remember our previous example of creating content for blue, red and orange widgets. If on your 'Blue Widgets' page, make mention of 'Red Widgets' and then cross link to it. This helps to spread the PR value of your site among your pages.

You are aiming to make all of your pages the same PR value. Instead of having one superstar page (which for many web designers is the main page), you want each of your pages to be superstars.

Ultimately, make each of your pages gain 1 visitor per day instead of 50 on the same page. You'll find your pages have more stickiness if you do. That stickiness translates into more page views, and will increase sales.

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