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The Domain Name Game When the dot-com bubble first started, everyone who created a web site made their main keyword their domain name. Today, its all about the brand. So while "How-to-Improve-Your-Web-Sites-Search-Engine-Rankings.com" might hit a lot of your keywords, few people will type that in. However, people know Google and Yahoo!. People recognize these successful brands. Name recognition is key. One great example is www.goto.com. Do some reading on why they changed their name to Overture.com. So while the keyword Overture may not be the most searched word, people recognize the name and what it means. Therefore, most visitors will simply type in Overture.com, bypassing the whole search engine exercise. That is the power of branding. Think about the brand name, not the domain name. Odds are, if you come up with a unique name, you will likely have the monopoly on your domain name. Next - Web Site Design
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