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In Through the Out Door
One of the biggest mistakes web designers
and marketers make in designing a web site is to view the main page as the
only way to enter the site. While this works for marketers who want
everyone to visit www.domain-name.com, search engine optimization doesn't
work that way.
If you are selling widgets, you likely sell
blue, red and orange colored widgets. Instead of having 1 page dedicated
to widgets, why not have 3 pages; one for each color. This helps
with your content (remember, content, content content), as well as your
dilemma with the number of keywords most search engines use per page (more
on that later).
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